Design Sprint & the immense value of failure
We fail every day. But we are often so worried about our failure that we create vague goals, so that nobody can point the finger when we don’t achieve them. Tonight we discussed how a Design Sprint creates a safe environment to be able to fail and learn.
How do you experiment?
Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.Jeff Bezos, Founder of Amazon
Create a safe environment to fail
Success can only happen when we admit our mistakes, learn from them, and create a climate where it is in a certain sense, ‘safe’ to fail.Matthew Syed, Black Box Thinking
📚 Book tip! 📚
Still not convinced failing is best way to learn? We highly recommend ‘Black Box Thinking‘ from Matthew Syed.